Blog - Richard Jablonski

How to drive traffic to your website with Pinterest

As an online entrepreneur, driving traffic to your website is an important task. Social traffic is equally important as organic search traffic. Most social networks like Instagram and Snapchat are designed to keep users on the networks as long as possible. It is now challenging to drive traffic from social networks.

However, Pinterest is one of the easiest social networks you can use to drive traffic to your website. Other than being a social network, it is also a search engine. These are some proven ways to drive traffic to your website with Pinterest.

Publish at the Right Time

Like other social networks, you need to choose the right time to publish your content on Pinterest. Ideally, you should publish at a time when many people are online and ready to interact and engage with your pins. In this way, you can acquire more traffic.

There are tools that can analyze your pins and determine the best time to publish.

Create Unique Images

You should note that Pinterest is a platform for sharing images. Therefore, you should create unique images. Ideally, you want the images to stand out from competitors. This ensures your images get more clicks naturally.

The recommended size of images is 1000 X 1500 pixels or with a ratio of 2:3.

Optimize for SEO For Driving Traffic

Since Pinterest is also a search engine, you need to optimize it for SEO. That is because your images are ranked by an algorithm on the network. If you do your search engine optimization right, then your images rank higher and you acquire more traffic.

Make sure you use the right keywords. There are many keyword research tools you can use. Ensure you add some of these keywords in your pin description. Also, Pinterest offers keyword suggestions.

Use Group Boards

This is another great way of driving traffic from Pinterest to your website. Ideally, boards are platforms where you invite people to contribute.

You have probably seen where users with massive followers encourage others to join their boards. When you send your pins, board members can see them. This will increase your traffic in a great way.

There are free tools to help you find relevant group boards.

Run Ads

It is advisable to combine both organic and paid methods to scale your results quickly. The good thing about ads is that they put your images in front of your target audience. This will ensure you get the best return on investment from your ads.

Make sure you monetize your ads. This is because you can only continue running ads if you earn from the. Track your income to get a better return on investment.

Grow Your Following

If you have many followers on Pinterest, it is easier to generate a lot of traffic. That is because your pins will get more clicks and impressions with minimal effort.

Although Pinterest SEO can help you grow traffic, for long-term results, you should consider growing your followers. You can do this by increasing pinning frequency and promoting your account.

Pin Consistently When Driving Traffic

Make sure you aim consistently. It is advisable to publish your images daily. Although there is no given number of pins you can post a day, it is important that you become consistent. In fact, as far as Pinterest marketing is concerned, consistency is more important than quantity.

One of the best practices is to add pins over time instead of uploading in bulk at once. You can also pin other people’s content too. By doing this, you are creating a valuable experience for the followers.

Study Pinterest Analytics

As a marketer, you have to pay attention to analytics. Pinterest analytics can help you determine whether your marketing strategies are working or not.

From the dashboard, you can find information about users who view your pins. Also, you can learn various demographics concerning your audience.

You can also collect data on your daily viewers and impressions. Consider learning more about understanding and navigating your analytics data.

Be Patient When Driving Traffic To Your Website

There is a need to be patient when it comes to using Pinterest to drive traffic to your website. This is because your efforts will not produce results overnight. Thus, you might not get instant traffic.

You should keep on creating pins and analyzing Pinterest analytics. This will help you know what is working and what is not. Keep refining your marketing strategy to make it better. Find out pins that drive the most traffic and engagement.

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To your success,

Rich

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11 ways to get free website traffic from social media these are some of the proven .

Many online entrepreneurs fail to utilize social media to promote their products. When social media is used correctly, it can drive traffic to your website, and increase brand engagement, awareness, and lead generation.

Optimize Your Profiles

Your social media profiles have a role to play when it comes to brand recognition and building. The right social media profile can drive traffic to your site. Therefore, there is a need to optimize your social media profiles to.

You should ensure the social media profiles are optimized with relevant keywords. Moreover, you should not miss crucial information when filling in profile details.

Engage Your Audience

The good thing about social media is that it helps you to connect with the target audience directly. As a result, you can interact with the audience, improve customer experience, and get feedback.

Make sure you engage with your audience regularly. In this way, you can boost traffic to your website. Also, you can take into account the opinions of your target audience in your content.

Remember social media is not a one-way communication platform. Rather, it is a two-way platform. This means you should not ignore your audience. Make sure you keep it engaged.

Post Regularly To Get Free Website Traffic

As a social media marketer, you want to build a list of loyal followers. You can achieve this by posting regularly. There are several factors to guide you when posting. These include your target audience, content, profile bios, hashtags, and time zone.

Keep checking what other brands are doing. If your competitors are posting regularly, you should also do the same.

Create Viral Content

Viral content is common with social media. If you find content that is enticing, relatable to your audience, and unique, you can post it to acquire more traffic. Viral content can help you increase website traffic with minimal effort.

You should note that not all posts will become viral. Ideally, viral content should make others share and spread it to reach more people. Some examples of viral content include memes and short videos.

Share Visual Content

Visual content will get more shares and likes than ordinary content. You should invest your time and resources in creating visuals. Your visuals should be unique to attract your audience to get free website traffic. Also, you should share your visual content with your target audience.

The good thing about visual content is that it increases social media visibility. Make sure you use visuals that tell stories and deliver information.

Research Your Competitors

The right marketing strategy must take into account what your competitors are doing. There are various online tools you can leverage to get performance and insights. Other than analyzing traffic, you can gather performance metrics and ideas.

Before you start posting and sharing your content, you should analyze the performance of your competitors. This will help you come up with strategies to beat them.

Use Hashtags Effectively To Get Free Website Traffic

When you use hashtags correctly, you can expose your content to many people. However, make sure you use them ethically. Only use hashtags that are related to your niche, industry, and brand.

Avoid Over Promoting Your Products

Most businesses post only about their services and products. This is likely to bore your audience. Instead, you should make your posts useful and interesting for them. Remember your aim is to retain followers and then convert them into potential customers.

Partner with Social Media Influencers

Social media influencers have created a huge impact in the digital space. Ideally, they are internet celebrities. You can benefit from their immense popularity and followers count on social media.

These celebrities are known to influence how their followers think. Usually, they have a huge network of followers and fans through their social media accounts, blogs, YouTube, and more.

You do not have to work with every influencer out there. Instead, find one with whom your target audience resonates. The idea is to find an influencer who can endorse your products and brand.

Measure Results

There are many tools you can use to measure your results. You should keep a record of visitors from the social network and then analyze its performance. This will help you understand the best social media networks suitable for your business.

There are also tools you can use to publish or schedule your social media posts. You should always keep monitoring the performance of your content across different social media platforms.

Participate in Groups To Get Free Website Traffic

It is advisable to join several active community groups. Look for groups with people who share the same interests. Such groups can help you drive traffic to your website.

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To your success,

Rich

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Home Businesses You Can Start With No Money

Earning more money is the fastest way to build savings and pay the debt. Therefore, starting a business is a good idea. It is now possible to start a home business without any money. These are some examples of a home business you can start with no money.

Start A Home Business Blogging

You can now start a blog without any money. Before you start a blog, you should consider your interest, passion, or expertise in a given subject or niche.

There are many platforms where you can build a blog for free. However, most of the free blogging networks have some restrictions, especially on advertising.

Remember that blogging is not only about writing, you can also post links, videos, and photos. Some people even make money reposting news.

If you want your blogging to be successful, you should post unique content to the target audience regularly. This is a great way to rank higher on search engines. Make sure your content is always engaging to your audience.

There are different ways you can make money through blogging. For instance, you can sell advertising space on your blog.

Pet Services

If you love pets, you can start a pet daycare and training business. Many people hire others to watch over their pets while at work or when they travel abroad. Other than being a no-cost business, you only need basic skills.

Also, you can offer other pet services, such as grooming, walking, sitting, and more. It is advisable to mix up the services to find what works for you. If you have pet training skills, you can start a business on the same.

Dropshipping

When it comes to dropshipping, you do not have to keep an inventory of products or handle shipping. This eliminates the financial risk and cost of renting a warehouse. Moreover, you are not involved in the manufacture of products.

Your work is advertising and marketing to get customers who are interested in your products. After the customer buys the product, the shipping is done by the manufacturer. Your only cost is marketing.

With dropshipping, you can offer thousands of products. Make sure you only sell products from reputable manufacturers or distributors. Since this business model is competitive, the profit margin is small. You can only generate a lot of profit if you sell a huge volume of products.

Start A Home Business Affiliate Marketing

Many businesses spend a lot of money on affiliate marketing. You can equally take advantage of this and start your business on the same model.

With affiliate marketing, you promote other companies’ services or products for a commission on sales you make. Commissions can be fixed or based on a percentage of the product’s price.

You can start affiliate marketing without any cost. Moreover, it is easy to scale. You have the freedom to promote a multitude of products from various companies.

Make sure you choose an interesting and profitable niche. You can promote both digital and physical products.

As an affiliate marketer, you only provide the tracking link to the customer to click and buy. The merchant does everything from order fulfillment to billing, and customer service.

You can do affiliate marketing on social media or on your blog.

Online Video

Nowadays, many people watch videos, movies, tutorials, and music on video streaming websites such as YouTube. You can also create your YouTube channel and monetize it.

If you want to achieve long-term success with YouTube, make sure you create useful content. Make sure your content is engaging. Also, choose your niche carefully. You will earn through advertisements and endorsements.

Freelance Writing

Do you have a passion for writing? You can start a freelance writing business from home without any cost. There are many freelance platforms that hire writers. Usually, it is free to join these platforms.

You need to build your client base and portfolio. Start with a freelance platform like Upwork, Freelancer, or Fiverr.

If you have a great mastery of a given language, you can offer freelance editing services. If there is written content, there must be a demand for editors.

Thus, if you have excellent writing experience and editing skills, you can start a freelance writing business from home.

Tutoring

For the last few years, there has been a huge demand for tutoring services. Many parents seek extra support for their children. Well, this is a great opportunity you can tap into.

Before you start a tutoring business make sure you identify your area of expertise and research your competitors and market. In addition, you need to determine your pricing and research the tools you want.

To your success,

Rich

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When starting an online business, there are certain steps you should follow to achieve success. There is a need to do due diligence the same way you would for a brick-and-mortar business.

The internet gives everyone an opportunity. It is easier to start an online business than an offline business. However, this does not mean you simply jump in and invest your money.

The following are 9 steps to follow when starting an online business.

Starting An Online Business Find a Business Idea

This might seem too obvious. However, studies have revealed that many potential entrepreneurs skip this step. They start with website creation and branding without having a solid business idea.

These are some questions you should ask yourself when coming up with a business idea:

Is there a need for this product or service?

What is your motivation behind this?

What problem does your business solve?

Can you leverage your strengths in this business?

These questions will help you determine whether your business will be successful. Remember you are on a mission and you need passion to push you forward.

Determine Market Viability

You need to have a solid understanding of your target market. Start by thinking about the people you serve and the value you offer.

If you are part of the target audience, then it can be easier for you.

For instance, if you have been hiking, you understand the challenges, desires, and problems you face. It would be easier for you to sell hiking products online. Also, you can easily communicate with other hikers.

Create a Business Plan

After determining the business idea and market gap, you should start developing a business plan. The business plan will help you seek funding and forecast your financials. You might need to revisit and revise it as your business grows.

A business plan will help you spot potential challenges down the road. In addition, it will help you plan for profitability and future growth.

An effective plan helps you clarify your objectives, identify the market gap, and in making decisions. It can mean the difference between a successful business and a failure.

Build Your Website

Now you need to build your business website. Your website design does not have to be completed. Instead, make it simple and easy to navigate.

The website is your first point of contact with the customer. Therefore, it needs to grab the attention of the visitor. Avoid using too many graphics, videos, and audio. Use them only when it is necessary.

You can also hire website design and development companies. Outsourcing website creation has its share of benefits.

Make sure you write a copy that sells. High-quality content helps you build authority.

Starting An Online Business Analyze Your Competition

No matter your niche, you are not alone. Even if your product is unique, there are substitute products that can serve the same purpose.

Competitive analysis is important as it helps you to know your competitors and the strategies they use. Also, you can identify resources available at your disposal.

Drive Traffic

There are many ways you can drive traffic to your brand-new website. For instance, you can invest in PPC advertising.

PPC ads are instant and you can test multiple keywords, prices, selling approaches, and headlines. Other than getting immediate traffic, you can discover the best-performing keywords. You can then use these keywords in your website copy. This will boost your rankings in search engine results.

In the long term, you should invest in search engine optimization. This will help your site rank higher in search engine results organically.

You can also drive traffic from social media networks, such as Facebook, Twitter, LinkedIn, and Instagram.

Build Authority

People search for information online. If you can provide the information for free, you will acquire more traffic and boost your search engine rankings.

The idea here is to create high-quality content and build backlinks. Create videos, articles, and infographics that your visitors find useful. You can then share this content on social media pages and article directories.

Ideally, you need to become an expert in your niche.

Invest in Email Marketing

During website creation, you need to build an opt-in list. The list is an important asset for your online business. This is because it permits you to send emails and newsletters to your subscribers and customers.

With email marketing, you can develop lifetime relationships with customers and offer them whatever they need. Also, you can easily measure the performance of your email marketing efforts.

Unlike other marketing methods, email marketing is cheaper.

Starting An Online Business Try Upselling

Upselling is an important online marketing strategy that can improve your revenue. Use it to encourage your customers to buy from you again.

Please make sure you offer products or services that complement their purchase. Another option is to offer related products and send coupons periodically.

When you reward your loyal customers, you are likely to keep them for a lifetime.

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To your success,

Rich

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The first step to starting an online business is to find profitable online niches. This is because you cannot serve all industries. When you focus on a niche, you can grow quickly and connect with advertisers. Also, you can have a plan for content creation and marketing.

A niche can be defined as a profitable segment of a market or industry. You can think of it as an audience that is searching for a solution.

These are five proven ways to find profitable online niches.

Follow Your Passion

What are you passionate about?

If you are passionate about something, you will easily identify a profitable niche within it.

A hobby or pastime activity can give you an escape. If you enjoy doing something, why not look for a way to make money out of it.

You should note that passion is necessary to achieving success. Think of passion as the point where enjoyment and interest meet.

For instance, if you enjoy playing tennis, you can decide to set up a tennis blog.

Through the blog, you can share your tips, news of tournaments, and even recommend tennis equipment.

Determine Market Value

Before you choose any given niche, you need to have an idea about its value. This helps you make the right decision whether to pursue it or not. By gathering data, you can have confidence that your niche will keep growing in value.

Another way of determining the potential of a given niche is to look at the demand for the products.

For instance, if you want to promote affiliate products, you should look at the percentage of affiliate commissions.

The idea here is not about choosing the most profitable niche but finding an evergreen niche. Have a snippet view of what your business will look like in 5 years. Will customers still be looking for your products or services?

Analyze Your Competitions Profitable Online Niches

Competition is not bad, on the contrary, it is good. The fact that there are many competitors in a given niche, is a sign that the given niche is profitable.

Make sure you carry out a thorough analysis of your competitors. There are many online tools to help you carry out the competitor analysis.

After analyzing the competition, you should check whether you have an opportunity.

Is it possible to rank some of the keywords in your profitable niches?

Look at the content quality of the competing sites. If it is low, you can beat them by creating high-quality content that meets the needs of your target audience.

Look for keywords with high search volume but with little competition. In such a case, you have an opportunity to upset the competition.

During your competitor analysis, you should focus on keywords. If you use the wrong keywords, you are likely to fail. There are different keyword research tools to help you.

Remember you cannot refine your competitors if you do not know your competitors.

Study Industry Trends

Before you jump into any given niche, make sure you analyze trends. There are many free tools to help you online.

When analyzing trends, make sure you pay attention to the stability of your niche. Trends will reveal whether your profitable online niches are seasonal or not.

If you are looking for stable income throughout the year, you should avoid seasonal niches. For instance, a niche like gardening is seasonal no matter your location. There is nothing wrong with this niche, only people are interested in gardening equipment and information in certain months.

You can still go on with the niche if you are not concerned with seasonal fluctuations. However, you need to be prepared for it.

Test the Market With Profitable Online Niches

After getting all the information you need regarding a given niche, you need to test it out. The best thing to do is create a landing page for your product. Try to drive traffic to the landing page with PPC ads.

If you do not get sales, the niche might not be right for you. However, this does not mean your niche is not viable. Maybe your messaging has not been done right. It is advisable to leverage A/B split testing methods and optimize your conversions.

By testing your profitable online niches, you will discover factors hindering your progress. After confirming the viability of your niche, you should start building a full-fledged website.

Always remember that there is no perfect process of finding a profitable niche. There is a need to do your homework well and take action.

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Rich

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